Peugeot 208 Unleashed, Uncut
The first car commercial filmed entirely with a reverse camera, shot in a single continuous take
How do you promote the new 208 features in a vibrant, innovative way?
The Peugeot 208 was perceived as a rather basic vehicle until Peugeot chose to reintroduce a “re-energised” version of the car, complete with special enhancements. Our task was to animate this renewed energy, originality, and excitement, emphasising the car’s key features.
Challenge the perceptions of it
Thus, we created ‘208 Unleashed, Uncut’—the first film shot using a car’s reversing camera. We placed the new 208 at the heart of the action, utilising the car and its HD reversing camera to capture a sequence of skateboarding, BMX, and parkour stunts. Additionally, we captured the sequence in one shot using alternative camera angles to provide viewers with a comprehensive overview of the action.
