Hulu has Live Sports '20
The unofficial football game starring "were-to-be” Madden cover, Saquon Barkley.
Introducing the greatest watching-football video game ever: Hulu Has Live Sports 20.
When Saquon didn’t make the Madden cover, we partnered with Hulu to create his very own game for the Sell Outs campaign
In the game, players have to help Philadelphia Eagles RB Saquon Barkley watch live sports by chasing his runaway TV while catching dough, nachos, and more. We had the freedom to include references to various retro games by creating both the game mechanics and all game art. Chock-full of Easter eggs like Barkley’s high school jersey and a Hulu-branded jetski. Barkley himself is a fan, instantly retweeting the game to 300k+ followers, all laddering up to Hulu’s greater live sports campaign.