I am a versatile Creative and writer with a knack for turning “meh” into cool sh*t and the ordinary into unforgettable.

Two continents, five cities, unlimited ideas. I've been on a creative crusade all my life, sparking fresh concepts and lasting bonds wherever I go.

It all started in circa 2003 in Brazil, crafting shoe store campaigns, a viral jewellery billboard that sparked controversy (ask me later), and even a 3D audio mortgage ad that turned a boring bank comms into an interactive tour of one's dream home.

By 2008 I was in the UK, reimagining how we watch football on a mobile phone with Intel Infostream or helping women get more accurate beauty standards from the internet with Dove, filming the first car ad in a reverse camera for Peugeot, and brewing beers out of sentiment data because why not? ( and yes, it tasted great!).

From turning HSBC banking leaflets into bike tools to transforming Google office windows into buzzing AR beehives, my ideas kept evolving. By 2019, I was crafting worlds in gaming with Supercell’s Brawl Stars and designing immersive food journeys with Google in Japan.

In 2022, I dove into the Metaverse, building spooky Halloween realms and festive Christmas wonderlands in VR with META Horizon. In 2024, a zoo trip in Singapore became a gamified adventure like never before for tech smart kids.

Now, I’m tinkering in AI, building GPTs, and experimenting with creative tools, and being curious and the creative ai've always been. Off the clock, I’m a gamer, gig-goer, chilli squid fanatic and a sommelier of memes. Got one to share? Then hit me!